Your complete guide to the groom — his suit, his style, and his big day.

Your complete guide to the groom — his suit, his style, and his big day.

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Grooming

Skin, haircut, beard, shave and scent — perfectly timed.

The most handsome grooms look, unmistakably, like themselves on a very good day — never made-over, never overdone. That is our north star here: a skincare runway that begins months out, the haircut timed so it has settled (never the morning of), the keep-or-shave decision and how to shape a beard for photographs, and a clean shave without the irritation. We cover choosing and wearing a wedding fragrance, ring-photo-ready hands, teeth whitening and the week-of breakout plan, plus the getting-ready kit to pack — staged as a calm project the planner can manage, with real products men actually tolerate.

Grooming

Grooming for the Honeymoon: What the Groom Should Pack

A travel-focused grooming edit for the groom — TSA-friendly sizes, beach-and-sun SPF, sweat-and-humidity protection, and a compact carry-on kit built around real products like Harry's travel shave kit and Kiehl's minis.

By Theo Rourke · 11 MIN READ

Grooming

The 12 Best Wedding Fragrances for Grooms, by Season and Style

A curated edit of real, widely available men's fragrances — Bleu de Chanel, Dior Sauvage, Creed Aventus, Tom Ford, YSL and more — organized by season and formality so you can shortlist his wedding-day scent by vibe.

By Theo Rourke · 13 MIN READ

Grooming

How to Groom Your Beard for the Wedding

Once he is keeping the beard, the whole look comes down to two lines and one calendar — here is how to place the neckline and cheek line, choose a fade or a hard line, and time the barber for the camera.

By Theo Rourke · 9 MIN READ

Frequently asked about Grooming

How many days before the wedding should the groom get his haircut?

Five to seven days before, never the morning of. A cut needs a few days to settle and soften so it looks natural rather than freshly clipped, and it leaves a window to fix anything that isn't right. A trial cut two to three weeks earlier with the same barber lets him lock in exactly the length and shape he wants.

When should the groom start a skincare routine before the wedding?

Begin at least three months out, ideally six. Skin renews slowly, and any new product or treatment needs time to prove it suits him. The week of the wedding is for gentle maintenance only — never the moment to try a new facial, peel or product, which can cause exactly the reaction he's trying to avoid.

Should the groom keep his beard or shave for the wedding?

For most grooms, a neat, well-shaped beard photographs better than a sudden clean shave — and avoids the surprise of a face the bride hasn't seen. Let the formality of the attire and his face shape guide it: a tidy, defined line reads polished and timeless. If he does shave, he should do a practice shave days ahead, never first thing on the day.